Serving the world's best
Dining is one of the most important and enjoyable parts of a family’s routine. And in order to make the tastiest and healthiest food, it is important to select the right ingredients that offer original goodness and flavour with every bite.
For 30 years, Diamond has consistently offered the best quality food products. We continue to keep the promise of delivering the true flavour of products by handpicking ingredients from the finest sources across the world.
Our Values
Diamond products are sourced, processed and produced on the strong foundation of 3 important values:
Origin
Our ingredients are freshly handpicked, caught and sourced from the best parts of the world where they originally belong.
Quality
Diamond believes that if it’s not of a good quality, it is not worth serving. Therefore, we ensure that we never compromise our quality for any reason.
For Everyone
Diamond products are in reach of everyone and continue to give the maximum value for money to its consumers.
These values make all the difference in our effort to consistently deliver the best in quality and taste to our consumers.
Diamond - the brand
Diamond was first launched in the UAE in 1986 with only canned seafood in its basket. With a key goal to provide superior quality products at affordable prices, we went from success to success for 30 years and today; proudly offer a range of products including jam, honey, canned seafood, canned vegetables and fruits, mushrooms and olives.
Along with expanding our product portfolio, we have also stretched our geographical reach from our beginnings in the UAE, to today having a footprint across 11 countries in the Middle East and Africa.
Enhance UAE
Diamond is owned by Enhance UAE. Enhance is the leading provider of brand distribution and retail management solutions in Oman. Over the years, Enhance has grown to be one of the largest FMCG distributors in Oman, Kuwait & the UAE. Diamond operates from the Enhance headquarters in the UAE.
Enhance Operating group of Companies is part of the W.J Towell Group of Companies, which is one of the leading private sector organizations in Oman, with interests in property, trade, industry & services. The parent company, throughout the years, has engraved its presence in over 40 industries and operates over 60 companies.
Founded back in 1866 in Oman under the Sultan Family, who today has reached the 5th generation, the organisation began as a small operation handling foreign exchange, films, perfume and motor oil. The company soon identified the shortage of cooking oil in the region and decided to source and distribute the same to the market. This set the precedent for its exponential growth and large-scale commodity trading business today.
