Diamond is owned by Enhance UAE. Enhance is the leading provider of brand distribution and retail management solutions in Oman. Over the years, Enhance has grown to be one of the largest FMCG distributors in Oman, Kuwait & the UAE. Diamond operates from the Enhance headquarters in the UAE.
Enhance Operating group of Companies is part of the W.J Towell Group of Companies, which is one of the leading private sector organizations in Oman, with interests in property, trade, industry & services. The parent company, throughout the years, has engraved its presence in over 40 industries and operates over 60 companies.
Founded back in 1866 in Oman under the Sultan Family, who today has reached the 5th generation, the organisation began as a small operation handling foreign exchange, films, perfume and motor oil. The company soon identified the shortage of cooking oil in the region and decided to source and distribute the same to the market. This set the precedent for its exponential growth and large-scale commodity trading business today.